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| Learn Hidden Secrets about Your Market through Research |
| Launch Pad’s professional market researchers are well versed in a variety of market research methodologies – from online surveys to in-depth interviews and focus groups. |
| Learn What Your Customers or Prospects Think, Believe and Expect with Fast, Affordable Online Research Online surveys are fast, inexpensive, and especially helpful when you need large numbers of respondents to answer questions such as: |
| • Which vertical market or demographic is most receptive to our offering? • How satisfied are our customers? • Which name, tagline, positioning statement, or ad is the best among a set of options? |
| Dive in Deep with In-depth Interviews |
| Our in-depth interviews typically involve lengthy phone conversations with executives representative of your target audience. Interviews typically last for 45 minutes or more. You get complete and candid answers. You’ll come away understanding the “why” behind their responses. |
| When Seeing is Understanding, Focus Groups are Best |
| When a product is complex or preliminary and needs to be seen or even touched in person, focus groups may be the answer. Moderating these groups is an art we have perfected over time. Our years of experience also ensures the right geographies and facilities are scheduled so you don’t end up with a group not representative of your actual target audience (a group held in Sunnyvale, for instance, probably doesn’t reflect middle-America’s technology preferences!). |
| Why Launch Pad? |
| • We’re fast. Online surveys, for instance, take just 30 days or less from kickoff to get you the answers you need.• We’re expert. We know how to ask the right questions in the right way. We know the best ways to increase response rates. We have the statistical expertise and tools to delve into data to uncover significant relationships and the business acumen to recognize which ones are important.
• We have access. We have interviewed everyone from man-in-the-street consumers to C-level professionals within the Fortune 1000. • We’re thorough. We manage every step of a project from questionnaire development, sample deployment, data collection and analysis to a detailed and practical summary of results. • We’re experienced. Our technical and marketing backgrounds mean we make the connections and spot patterns even when answers are laden with acronyms and technical jargon. • It’s inexpensive. Starting at less than $10,000 for an online survey, Launch Pad’s market research services are cost-efficient. |
| Contact us to learn more about our market research services. |
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