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| What You Need to Know About Branding and Naming |
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| That Elusive Concept of Branding |
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| The difference between branding and positioning stumps many marketers. Put succinctly, positioning is how prospects think about you and your product. (It’s like a router, except…) Branding is how they feel about it. (If I own this product, my colleagues will see me as innovative and forward thinking…) |
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| How you embody the emotions your brand should evoke into a corporate identity and website, and even how your employees talk about the company, is crucial. Let us help you by spearheading the process of developing your brand, creating an identity that matches the image you want to convey, naming your company or product/service, and even training your employees as brand ambassadors. |
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| How Hard Can Naming Be? |
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| Don’t be fooled; naming is hard. It’s hard enough to find a URL-available and "trademarkable" name, let alone a name that will represent your product, service or company for years to come. The task of naming is too formidable to ask company employees to brainstorm over pizza and beer, and the stakes too high to make do with a name that doesn’t adequately reflect your brand. |
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| Leave naming to the experts. Launch Pad has named dozens of companies, products and services. Our process includes a thorough examination of the qualities you want to invoke with your name and takes into account the perspective of your target audience. You’ll end up with a wall full of names – frequently numbering 100 or more – to choose from. Some of the names we’ve developed include: |
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Acceller®
Comparison shopping engine for digital services |
NewFire
Virtual reality software company |
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Brightstorm
Online learning network |
nGauge
Web survey applications suite |
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ChromaFax™
Color fax software |
PowerCore
Web survey infrastructure |
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Compressent
Data compression systems |
PrimeStreet
Financial services company |
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Digital Landing
Online sales of digital services |
ShopZone™
Internet sales software |
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EventCenter®
Web event & calendaring software |
Signio
Web-based secure transactions |
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Glassbeam
Product analytics for device manufacturers |
Validian
Internet security software |
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Lightspan PageOne
Internet classroom resources |
Visioneer
Desktop scanner company |
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Mobilize™
Web-based hoteling software |
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| Contact us to learn more about our branding and naming services. |
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