Expert marketing
for high-tech start-ups

Launching a start-up company is a lot like having a baby. Joy and excitement. Worry and fatigue, too. Putting yourself on the map can be overwhelming. It requires knowledge, experience and expertise.

Launch Pad has helped launch over 200 new high-tech companies and products. Let us help you figure out how to find the most receptive audience, position your product or service and generate awareness and leads.



We help clients with their marketing challenges – both strategic and tactical. We can act as an interim member of your management team, or can pinch hit with positioning, branding & naming, go-to-market plans & launches, content marketing, lead generation and more. We help answer the following questions:

  • Who should we target?
  • What messages best resonate with our target audience?
  • How should we enter the market for maximum impact?
  • How can we generate more qualified leads?
  • What should we name our company or product?
  • What’s the most cost-effective tactical marketing plan we can implement this year?
  • How can we get it all done?!

Learn how we can help with your most pressing marketing needs.

And maybe even get that baby of yours into college.


Shelley Harrison founded Launch Pad specifically to serve the growing community of emerging companies. The firm now consists of a virtual team of specialized marketers working as needs demand.

Shelley began her high-tech career with Hewlett-Packard, and has been involved in numerous success stories. She has led marketing teams responsible for countless PR, advertising, product and brand identity awards, and has been the driving marketing force behind many successful IPOs and acquisitions. Shelley has a reputation for getting results with small budgets and teams.

Shelley has advised over 200 companies, many of whom have experienced successful IPOs and acquisitions. Past clients include Acceller (#54 on the Inc. 500), Amplitude Software, Blue Coat Systems, British Telecom, Context Relevant, Endgame,, IronPort, LoudCloud, MarketTools, …

READ more about Shelley Harrison

San Francisco, CA

(415) 987-0645